Nina Serpiello, PhD

Drove discovery and concept research with customers to inform and define consumer-grade UX across the Oracle enterprise cloud applications platform. Led a team through key-customer research and fostered fluid collaboration with product development and UX design teams. Created a workshop to educate developers and designers on criteria for planning high quality AI apps, which was selected for presentation at AI World 2026 in Las Vegas with customers and hackathon participants.

Led foundational research for virtual and mixed reality experiences that defined HTC’s VR hardware and software for enterprise. Close collaboration with innovation team to generate hypotheses, develop research plans, test usability on prototypes, and analyze data to understand user behaviors, perceptions, and needs. Relationship development with customers and developer partners to inform design recommendations for advanced user experience concepts.

I joined Amgen’s internal design group to scale human-centered design practices from U.S. focus to global awareness. Our small group supported product teams across therapeutic areas to design improved patient experiences with services and devices, and build design strategies to connect patients to support systems.

My human factors research team supported aircraft interior architecture and systems design for Boeing product development using human-scale physical mockups and virtual reality. Explored conceptual prototypes and validated industrial design decisions. Co-created content for marketing innovative features to airlines.

Specialized in systems thinking and user experience for healthcare, education, and sustainability to increase positive outcomes with social impact. Led teams and projects with pharmaceutical clients on women’s health research in U.S. and India, and with agile UI design to develop mobile experiences. Clients: Tangerine Bank, Samsung, Arizona State University, Dr. Reddy’s, Eli Lilly.

Responsible for client relationship management, content leadership, business development, and research mentorship. Empathic, qualitative research methods for behavioral and business insights and iterative prototype testing from concept to launch. Focus on healthcare systems, medical devices, patient services, clinical trials, and organizational change through human-centered design. Clients: Samsung, Intel, Eli Lilly, Novartis, Pfizer, Cardinal Health, St. Jude, Kaiser, P&G, Zyliss, Numico, BMW, B.C. Hydro.

Designed therapeutic interventions with individual, group, and family art therapy. Evaluated progress for adolescents with severe eating disorders. Participated in daily rounds with medical team, crafted treatment plans and documented patient engagement.

Consulting for design research, human systems analysis, workshops, and curriculum in research methods for product innovation. Clients: Nike, IDEO, Genentech, Eli Lilly, Apple, Oracle, Cisco, Whatcom Community Foundation.

Illustration and documentation design, project management, and visual content for marketing and technical publications to reflect the vision of Steve Jobs and the inventions of the NeXT engineering team. Contributed to design leadership in an organization with visionary culture. Multiple awards from the Society for Technical Communication.