Research for Product Design & Strategy
Transforming human needs
into design strategy
Primary research with customers and end users in many experience categories, including AI and data systems, virtual reality, medical devices, pharmaceuticals, patient care, everyday tools, and education.
Customer Experience
Oracle Corporation
Outreach to enterprise customers — expanding research value with customer input and education for AI development.
Immersive Experience
HTC Creative Labs
New virtual reality headset and system software for business — design research to move HTC from a consumer to an enterprise VR strategy.
Ergonomic Design
Teague & Boeing
Research in VR for aircraft architecture and interiors, testing spatial perception in a human-scale mockup.
Healthcare Experience
Artefact Design
Artefact & Dr. Reddy’s — product differentiation and growth strategy for a biosimilar oncology drug.
Patient Experience
IDEO & Eli Lilly
Device design for injected medicines — a paradigm-changing injector platform trusted in 50+ countries.
Utilitarian Design
IDEO & Zyliss
Reinventing kitchen tools — 24 purposefully designed products launched in one year.
Future User Experience
IDEO & Samsung
Creating a UX strategy for tablets in hospitals and a long-term plan for product adoption.
Transformative Design
Packard Children’s Hospital
Using visual-narrative art therapy to help patients change self-destructive beliefs and actions.
Visionary Design
NeXT Computer
Communicating design aesthetics to the core through award-winning technical documentation.